Alcoholic Beverage Manufacturer Improves ROI with Help from Quantzig’s Marketing Mix Optimization Solution


LONDON–(COMMERCIAL THREAD) – Quantzig, a global provider of analytical solutions, announced the completion of its latest marketing mix optimization study on the alcoholic beverages industry. A well-known customer in the alcoholic beverage industry wanted to assess the impact of advertising on overall sales performance. The client was able to better align with the business planning process and increase sales, profits and shareholder value.

According to marketing mix optimization experts at Quantzig, “Marketing mix optimization studies help companies assess the effect of their marketing activities across different channels.”

The global alcoholic beverage industry primarily includes products such as beer, wine, and spirits. The global alcoholic beverage market is influenced by the growing global demographics of young adults, high disposable income, and consumer demand for premium products. The increase in the urban population coupled with the increase in disposable income in developing economies is forcing individuals to choose new forms of entertainment such as spending time in lounges, bars and parties.

Request a free demo to see how Quantzig’s solutions can help you.

The solution presented by Quantzig helped the client to assess the performance of past marketing initiatives and improve future spending to increase business performance. The client was able to boost brand appeal and increase the ROI of their offerings across various media platforms.

This marketing mix optimization solution provided benefits that helped the client to:

  • Track media spend and sales and improve overall business performance

  • Allocate their marketing budget and spend on media platforms

  • To know more, request a free proposal

This marketing mix optimization solution provided predictive information on:

  • Analyze the impact of brand equity and customer satisfaction

  • Understand the effect of traditional, digital and social media on sales

  • To learn more, request a free proposal

Read the full marketing mix optimization study here:

About Quantzig

Quantzig is a global analysis and consulting firm with offices in the United States, United Kingdom, Canada, China and India. For over 14 years, we’ve been helping customers around the world with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today our firm has more than 120 clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they provide to Fortune 500 clients in all industries, please contact us.

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