Analyzing the Impact of Marketing Mix Elements on Brand Loyalty for an Outdoor Advertising Company | A Quantzig success story

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LONDON–(COMMERCIAL THREAD) – Quantzig, a pure analytical solutions provider, announced the completion of its latest marketing mix strategy on the advertising industry.

A leading APAC-based outdoor advertising agency was looking for an efficient method to achieve the perfect balance between meeting customer needs and business goals. The client wanted to retain and retain his clients for the success of his business. Their proven expertise in the field of digital outdoor advertising has helped them gain a secure position in the global market; however, they wanted to become a market leader and the company of choice for all the major conglomerates.

As with any other business, the end goal of a marketing strategy would generally revolve around the revenue and growth of the business ”, said an expert from Quantzig.

The marketing mix is ​​the basic tool for developing the right marketing mix model and its implementation through impactful strategies. It is made up of four basic elements: place, product, price, and
promotion
. Each of these factors plays an important role in the success of a brand. This means that getting them right is crucial for your marketing mix strategy to be successful. Market players also need to focus on each of these aspects of their marketing mix strategy to get the desired result from their marketing campaigns.

Book a solution demonstration to see how Quantzig’s interactive analytical dashboards can help you forecast market dynamism in real time.

During this engagement, the client managed to strike the perfect balance between their marketing elements and were ultimately able to secure a leading position in the market. Additionally, Quantzig’s advanced analytical methods have helped the outdoor advertising agency better understand the positive impacts of product elements, distribution channels and promotional activities on brand loyalty.

This engagement also offered information that helped the client to:

  • Analyze the impact of the elements of the marketing mix on the growth of the company.

  • Achieve the perfect balance between business goals and customer loyalty by understanding and meeting customer needs.

  • To learn more about the benefits of Quantzig’s marketing mix strategy, Request a free consultation

About Quantzig

Quantzig is a global analysis and consulting company with offices in the United States, United Kingdom, Canada, China and India. For over 15 years, we’ve been helping customers around the world with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm has more than 120 clients, including 45 Fortune 500 companies. For more information on our engagement models and pricing plans, Request a proposal.


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