
Finding the right digital marketing mix
By William Henry, Head of Content Marketing at Feathr One of the most established marketing…
By William Henry, Head of Content Marketing at Feathr One of the most established marketing…
Representative pictureImagine a scenario, a decade from now, with the rapid emergence of machine learning…
Even though digital advertising continues to increase its share of advertising budgets, it is expected…
This section is Present This section was produced by the editorial staff. The client did…
Rahul Deorah, Marketing Director, apna.co.As we prepare for the India Communication Summit 2022, a special…
Identify, Understand, Educate, Promise and Fulfill. Is it marketing or experience design? Is it both?…
Nielsen’s Footprint as a Leader in Global ROI Measurement Continues to Expand with the Addition…
OAAA forms Brand Council to amplify role of OOH in omnichannel marketing mix, and other…
Deepak SinhaAs we prepare for the India Communication Summit 2022, a special series has been…
Written by Mark Challinor, Manager of INMA’s Advertising Initiative, and INMA’s Ideas blog editor Paula…
There are only three days left until our next Marketing mix networking lunch April 28…
Customer advocacy, also known as word of mouth marketing, is one of, if not the,…
“Data-driven thinkingis written by members of the media community and contains fresh ideas about the…
Another speaker has been added to the exciting from TheBusinessDesk.com Marketing mix networking lunchto participate…
This section is Present This section was produced by the editorial staff. The client did…
TikTok has grown so much that advertisers simply can’t ignore it anymore, says Ishaba Haque.In…
Increasingly, success is tied to tangible metrics like bottom line results. CMOs need to show…
Algorithms derived from machine learning can have their use in a variety of fields. We…
Imagine that you are the product you are trying to market. What would you be?…
Doug & Polly White SHELBY LUM / TIMES-DISPATCH> ////////////////////////////// BY DOUG AND POLLY WHITE Special…
The meaning of the word “influencer” goes beyond people who simply use their influence to…
Marketscience Launches BaseDynamics: A More Accurate Measure of Short- and Long-Term Marketing EffectivenessNEW YORK and…
Modern marketing mix models have focused on moving from a siled view to measuring the…
Marketing is not a product battle; it’s a battle of perceptions. The main elements of…
Content marketing is a lot like baking.While an ingredient – say a blog post or…
Marketing alcohol has always been difficult in India, a country with a restrictive regulatory environment,…
WASHINGTON, October 13, 2021 / PRNewswire / – The American Outdoor Advertising Association (OAAA), the…
As the travel recovery continued through the summer, the big online travel giants scrutinized their…
The IPL craze in India is nothing new. With an audience of over 400 million…
The term âmedia mixâ is a long established basic model for businesses, historically focused on…
Breadcrumb Links Characteristics For a smooth customer journey Author of the article: Northern trade Content…
Breadcrumb Links Characteristics Author of the article: Northern trade Photo by Getty Images Content of…
Anthemic and preference-shifting brand campaigns have been the cornerstone of consumer packaged product marketing for…
We’ve said it before, and we’ll say it again: content marketing is not about creating…
Due to post-pandemic adaptations and an ever-changing technological world, the marketing industry has evolved, with…
Digital PR World is a big name in digital marketing in India. This agency gives…
Over the past decade, the industry’s trend towards non-personal promotion (NPP) has been impossible to…
When creating a marketing plan for their products, companies have to put a lot of…
July 20, 2021 9 minutes to read This article was translated from our Spanish edition…
Partnering is a well-established marketing strategy to increase reach and conversion, helping brands expand reach…
It’s great to have Love savings group involved as a sponsor of this year’s Performance…
Facebook provided some new ideas in its scalable approach to marketing mix modeling, which ultimately…
Breadcrumb Links Characteristics Author of the article: Northern trade Content of the article Email marketing…
David Frei, CEO of Swarm, is considering alternatives to the main advertising platforms for brands…
NEW YORK–(COMMERCIAL THREAD) -GBK collective, a leading marketing strategy, consumer behavior and analytics consultancy, today…
By: David Frei Using the right marketing mix plays an essential role in implementing a…
Breadcrumb Links Characteristics Author of the article: Northern trade Content of the article Omnichannel marketing…
Caitlin bennett is Marketing and Client Solutions Manager at Alpha Digital. The start of the…
By Ido Levanon, CEO, Dragontail Systems As COVID-19 cases reached new highs last month, evolving…
Breadcrumb Links Characteristics Author of the article: Northern trade Release date : 01 Feb 2021…
Text messaging can help e-commerce marketers engage and retain customers, but it’s not a replacement…
âUse Signalâ, a magical tweet that changed the fortunes of an application. against a tech…
With Burger King IPO exploding in subscription, find out what role the changing facets of…
the results show that the social is becoming a more serious matter 69% of brands…
Breadcrumb Links Special sections Author of the article: davepostm Release date : October 13, 2020…
LONDON–(COMMERCIAL THREAD) – Quantzig, a leading data analysis and consulting firm which provides actionable analytics…
Do you send your menu by mail? (Your competition is!) Menus are one of the…
The first day of e4m’s e-TechManch conference witnessed a panel discussion with leading digital marketing…
LONDON–(BUSINESS WIRE)–Quantzig, a leading provider of scalable analytics solutions and data science services, today announced…
What is the marketing mix? What are 4Ps? Here’s a useful definition: âThe marketing mix…
Nearly a third of client-side marketers do not have modeling in place to measure the…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that provides actionable analytics…
The 7 Ps Marketing Mix Framework is a widely used management tool that helps companies…
What is Marketing Mix Modeling? And what challenges does this pose for advertisers? Macy Edwards…
LONDON–(COMMERCIAL THREAD) – Quantzig is one of the world’s leading providers of advanced data analysis…
LONDON–(COMMERCIAL THREAD) – Quantzig is one of the world’s leading providers of advanced data analysis…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that provides actionable analytics…
If the end result of the market economy is to allow inflation, which implies that…
If the end result of the market economy is to allow inflation, implying that supply…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company, providing actionable analytics solutions…
Pharmaceutical marketers have belatedly embraced digital and social media. But overnight, the need to explore…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that delivers actionable analytics…
One of the consequences of the tragic coronavirus (COVID-19) outbreak is the cancellation of many…
Companies moving from traditional 4Ps to new age 4Es will be the ones that maintain…
LONDON–(BUSINESS WIRE)–Quantzig, a global data analytics and consulting firm that provides actionable analytics solutions to…
LONDON–(BUSINESS WIRE)–A global data analytics and consulting company, Quantzig, which provides actionable analytics solutions to…
Even with the evolution of technologies available to communicate with prospects in your dealership, direct…
CHICAGO–(COMMERCIAL THREAD) – IRI®, a global leader in innovative solutions and services for consumer, retail…
DUBLIN, December 6, 2019 / PRNewswire / – The “Analysis of the 2019 virtual sports…
Being a market leader means that you have to constantly acquire new customers to grow…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that delivers actionable analytics…
The category of single malt scotch is reminiscent of images of captains of industry blowing…
LONDON–(COMMERCIAL THREAD) – A global data analytics and consulting company, Quantzig, which provides actionable analytics…
LONDON–(COMMERCIAL THREAD) – Quantzig, a leading analytics consultancy that offers customized analytics solutions, announced the…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that provides actionable analytics…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that provides actionable analytics…
LONDON–(COMMERCIAL THREAD) – Quantzig, a global data analytics and consulting company that provides actionable analytics…
ICA Office The main tire manufacturer JK Tire & Industries Ltd. produces a wide range…
Sarah Bottorff, Vice President of Marketing, FastSpring Courtesy of FastSpring When a company goes from…
Digital marketing technology solution for online business concept – user interface showing… [+] analytical diagram…
Marketing Mix can be defined as the set of marketing variables that a company implements…
LONDON–(COMMERCIAL THREAD) – A global data analytics and consulting company, Quantzig, which provides actionable analytics…
As the founder and CEO of a direct mail business, I often ask myself questions…
LONDON–(COMMERCIAL THREAD) – A global data analytics and consulting company, Quantzig, which provides actionable analytics…
LONDON–(COMMERCIAL THREAD) – Quantzig, a leading analytics consultancy that delivers custom analytics solutions, is proud…
“Data-driven thinking”is written by members of the media community and contains new ideas about the…
In marketing parlance, a product is an item that is built or produced to meet…
LONDON–(COMMERCIAL THREAD) – A global data analytics and consulting company, Quantzig, which provides actionable analytics…
Allison Lowrie is comfortable with data-driven marketing tactics. As Marketing Director of ANGI Homeservices, the…
“Never create content just to create content.”Chances are you’ve seen this simple advice echoed in…
LONDON–(COMMERCIAL THREAD) – A global data analytics and consulting company, Quantzig, which provides actionable analytics…
The term âmarketing mixâ has been defined as the set of marketing decisions and actions…
On the glamor scale, the statistical modeling attribution falls somewhere between flossing and pulling weeds.…
LONDON–(COMMERCIAL THREAD) – One of the leading providers of marketing analytics solutions, Quantzig, announced the…
LONDON–(COMMERCIAL THREAD) – Quantzig, a pure analytical solutions provider, announced the completion of its latest…
It’s hard to believe that it’s only been a decade since advertisements moved from TV…
LONDON–(COMMERCIAL THREAD) – Quantzig, a pure analytical solutions provider, announced the completion of its latest…
LONDON–(COMMERCIAL THREAD) – Quantzig, a pure analytical solutions provider, announced the completion of its latest…
LONDON–(COMMERCIAL THREAD) – Quantzig, a pure analytical solutions provider, announced the completion of its latest…
LONDON–(COMMERCIAL THREAD) – Quantzig, a pure analytical solutions provider, announced the completion of its latest…