You can increase sales by attracting more qualified visitors to your site, so “more website traffic” is often at the top of a business wishlist. However, knowing where to start or how to do it is the complicated part. In this article, I’m going to share five simple tips that I use in my own work that virtually anyone can implement to increase website traffic.
1. Improve old content.
This strategy can skyrocket your search engine ranking positions. While creating and posting new content is important, updating old content can have an even faster impact on increasing website traffic. The best part is that it usually doesn’t take a long time to update existing content.
Old content eventually loses its position on the SERPs (Search Engine Results Pages) due to Google’s freshness algorithm. Each web page is assigned a sort of “freshness score,” which degrades over time as new content competitors emerge. Other major search engines such as Bing could follow suit.
I would recommend upgrading existing content to increase your website traffic. Improve the quality by adding each piece of content and / or updating the information. Make sure to improve the use of target keywords for each page as they update. Don’t spam, but strategically use keywords naturally throughout the content.
2. Integrate social sharing tools into your site.
Social sharing increases exposure to your content, which can attract more visitors. In addition, some studies have found a strong correlation between social activity and the ranking position of a web page. The more people share a page, the more search engine traffic it seems to receive.
Integrating social media sharing tools into your website is a great way to encourage social sharing. These tools allow your business to leverage visitors for promotion every time content is shared. I also recommend that you not only use social media networks to organically boost your content, but also use paid promotion. Proactively pushing your content to its target audience delivers it faster.
3. Improve page speed.
Page speed is the time it takes for a web page to load completely each time it is requested. Server response time and the overall web hosting setup are important aspects that determine how fast a given web page loads. A slow loading web page impacts conversion rates because people generally don’t like to wait.
Search engines also consider speed when rating web pages, and load times are heavily weighted. Many websites can increase their traffic just by improving the speed of the pages. I would recommend doing the following:
• Reduce or optimize the size of image files. This can be easily accomplished with most online or offline image tools such as Photoshop.
• Upgrade the web hosting service. Talk to your web hosting provider about upgrading to something with fast server response time.
• Sign up for a CDN (content delivery network). With a CDN, each user receives content from the data center closest to their geographic location, improving page speed.
4. Write better headlines.
The title is probably the most important aspect of your content. Even the best-produced content can fail without a compelling title. On a search engine’s SERP, the title and description of your web page are displayed to the searcher. This information is taken from your page metadata, a feature to provide additional information about documents.
Additionally, users rely on title and description information to decide which web page to visit. Optimize the meta title as well as the main title of your content. Improving them can help you increase your click-through rate. The title of your pages should be persuasive, intriguing or promising.
Compose several titles before choosing one. While you’re at it, optimize the meta descriptions as well. Elements that make titles compelling can do the same for descriptions.
5. Improve internal links.
Internal links establish the architecture of your site and promote link fairness. Link equity refers to the accumulated ranking power of your site based on the links to it from other websites (backlinks).
It is important to ensure that all of your web pages are accessible via hyperlinks within the site to evenly distribute link equity. Even distribution ensures that each page receives adequate traffic from search engines.
Additionally, search engine bots follow internal links to discover new pages on your site, so some of your content won’t get indexed without internal links. Additionally, a web page that does not have a link pointing to it internally or externally is seen as unimportant by search engines. These pages are called “orphan pages”.
I recommend that you audit your site and improve its internal link structure to increase site traffic.
I have no doubt that you can increase your website traffic using the tips discussed. Upgrade obsolete content. Leverage social engagement. Improve page speed. Create better headlines. And an internal link to your content. Some work will be necessary, but these are simple and effective strategies that almost any business can implement.