Getting a lot of traffic to your website won’t necessarily get you a lot of leads. This is because not all website traffic is created equal. There is unnecessary website traffic that can leave your site as quickly as it gets, and then there is quality website traffic that tends to stick around and convert. A site with low quality traffic is actually more valuable than a site that generates tons of unnecessary traffic that does nothing but leak.
Here’s what to look for and the adjustments you can make to attract quality traffic to your site.
How to analyze your traffic
The free Google Analytics service makes it incredibly easy to analyze your website traffic. If you haven’t set it up yet, just head to google.com/analytics to launch this powerful tool. You’ll have an array of measurements on hand, and you’ll want to pay close attention to the nine listed below.
- Seen pages : This is the number of times visitors landed on each page of your website. Keep in mind that a single visitor can accumulate many pageviews if they visit a page multiple times.
- Visits: Here you will get the total number of visits to your site regardless of how many pages each visitor viewed.
- Unique visitors: This metric provides the number of unique visitors to your website. Each person counts as a unique visit, even if that person visits your site multiple times.
- Average duration rate: The average duration rate tells you how long visitors spend on your site once they get there. Don’t worry if the duration seems rather short. The average time a person spends at a site is typically three to five minutes, sometimes less.
- Rebound rate: Bounce rate refers to the number of people who leave your site immediately after landing there, often when they realize that’s not what they were looking for. The average bounce rate is between 50% and 59%.
- Percentage of new visits: This metric gives you the percentage of traffic coming from new visitors. If you’re looking for new leads, you want that number to be high. If you are targeting repeat visitors, you want it to be lower.
- Real-time traffic: Here you can see how many people are on your site in real time at any given time. This is especially handy when you’re running a promotion and want to see if it has an immediate impact.
- Social media analysis: This tool allows you to see how much of your traffic comes from social networks and which platforms send you the most visitors. A solid mix to aim for is around 50 percent of your traffic coming from social networks, and the other half coming from search engines organically.
- AdWords metrics: Connect your Google Analytics to your AdWords campaign to see how your online advertising campaigns are doing.
How to improve the quality of traffic
If your bounce rate is insanely high, and other stats are woefully low, you might want to make a few changes to improve the quality of traffic. In fact, you can make these changes even if you are in control of your stats to further improve your website performance.
Improving the quality of traffic starts with improving various aspects of your website. You can start by improving:
Simplified navigation is one of the most crucial aspects of any website, giving visitors a seamless way to find and access what they need. A good rule of thumb is to make sure every page on your site is accessible in less than five clicks.
Quality and diversity of content
Quality content has long been a requirement to attract quality traffic to a website, and now it is just as important to offer a range of different types of content. In addition to the standard blog post, the choices include videos, podcasts, interviews, infographics, white papers, and more. Diversifying your content helps you reach more people, increasing your chances of getting higher quality traffic.
The best website design is both simple and attractive. Too much clutter tends to drive visitors away, as does an unattractive look and feel. The best way to make sure that your design is doing its job is to test various components of your site. You can run A / B tests on everything from color schemes to content types, giving you insight into what your target visitors prefer.
Social media strategy
To ensure quality social media traffic, make sure your social media strategy targets the right people and provides insight into what your business is all about. Visitors who know about your business are more likely to convert once they land on your site.
Quality over quantity reigns supreme in many cases, and website traffic is certainly one of them. Instead of just focusing on the high traffic numbers, focus on bringing quality traffic to the website, or the type of visitors who want, need and are more than happy to buy this. that you sell.