Marketing mix: how to take advantage of personalized marketing

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For a smooth customer journey

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Does your marketing strategy include personalization? If not, it’s time to start thinking about revamping your current marketing efforts to give your customers the most personalized experience possible.

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As a competing business in an oversaturated digital marketing landscape, it can seem daunting trying to make your efforts stand out from your competition. However, a marketing strategy that includes personalization can help amplify your brand’s message, increase brand loyalty, and ultimately, long-term brand growth.

What is personalized marketing? (and why you should care)

Personalized marketing is a strategy that you can embed at every touchpoint of your customer’s journey through various marketing mediums, such as digital ads, social media, blogs, and emails, to drive high quality results. . Effective personalization requires collecting data to design your marketing content around what your customers want.

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In a highly interconnected world, Accenture’s Personalization Pulse Check shows that 91% of consumers say they are more likely to buy from brands that have offers and recommendations that are relevant to them. In a Think with Google study, 61% of respondents expect brands to tailor their experiences to suit their preferences. A highly personalized experience is what consumers expect.

5 steps to personalize your marketing strategy

  1. Collect data Collecting consumer data is the first step in the marketing personalization process. When you focus on collecting information about your consumers through website visits, social media engagements, signup forms, etc., you can gain in-depth insight into behaviors and behaviors. interests of your audience. It’s easier to connect with your audience and deliver a highly optimized brand experience when you understand who they are.
  2. Develop buyer personas Once you’ve collected your data, you can start creating some buyer personas. A buyer persona is the profile of a single customer who represents your audience as a whole. When creating your buyer persona, dig deeper by giving your target consumer a name, occupation, age, and any other important information that makes your persona who they are. Once you understand who your customers are, it will be easier to create marketing content that resonates with your audience.
  3. Segment your mailing lists Now that you understand who you are talking to, it is essential to segment your audience into groups based on common characteristics identified in your buyers personas. Proper segmentation is important for marketers because it is unrealistic to target a mass audience and expect good results. Your audience is made up of individual people who have differences; it is necessary to take these differences into account before delivering your marketing content. Segmenting your audience and sending them content tailored to their unique personalities will ultimately increase brand loyalty, conversion rates, and increase your total revenue.
  4. Consider your customer lifecycle when planning content When creating content, think about which type is most appropriate for your audience at each stage of the buying journey. For example, in the first step of the customer journey, the goal is to get people to your website. You can drive people to your website through quality social media content or advertising and SEO strategies to make your content visible on the search engine results page (SERP). Once you’ve grabbed the attention of your customers, the next step is to feed them with tailored content like personalized product recommendations. Finally, the goal is to build brand loyalty. Some ways to build brand loyalty include personalized promotional offers, free trials, or product demos.
  5. Treat your customers like people When you sit down to write your next marketing content, ask yourself if the language you use is the same as the language you would use in a face-to-face interaction. When you become familiar with a natural way of speaking, it becomes easy to connect with your audience. Customers tend to respond well to brands that add a personal touch to an interaction. Some easy ways to add personalization are to use a customer’s first name in communications or add the name and photo of the person they are communicating with through a live chat feature on your website. Such personalization tactics create a more user-friendly experience that can make your customers feel more connected to your brand.

By following these five simple steps, you can create highly personalized content that will resonate with your customers throughout the buying journey.

North Line of Credit – Contact Northern Commerce for unique information and advice on your digital marketing plan. www.north.co


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