Geographically customized sites provide a differentiated experience based on customer needs and locally available product portfolio
WILMINGTON, Del., January 13, 2022 /PRNewswire-PRWeb/ — DuPont (NYSE:DD) today announced the launch of three new localized MOLYKOTE® Specialty Lubricants websites dedicated to supporting customers in Europe and Asia. These regional sites offer the same user-friendly experience as the global website the brand launched in late 2020.
The new sites are designed to help lubricant users at all levels – from OEMs, designers and installation engineers to MRO technicians – in the industrial and automotive sectors to find the best MOLYKOTE® solution for their specific needs – in their language. locally and through local distributors.
The sites are:
As with the global site, users can filter by product type, application and/or lubricant technology, down to the specific performance benefits required. Additionally, there is an option to compare key properties of up to six products on a single screen. And individual product detail pages include helpful information such as package size availability, as well as product packaging images.
Other helpful features include “Where to Buy” and “Contact Us” links, which allow the user to get a quote from an experienced MOLYKOTE® distributor in their area or work with a DuPont lubrication expert in developing a solution for a new lubrication challenge, respectively.
“Supporting our customers and understanding their information and decision-making needs is critical, and we know that helping customers solve tough challenges starts with a great online experience,” said Marjorie Dwane, Global Marketing Manager, MOLYKOTE® Specialty Lubricants. “We wanted to make the MOLYKOTE® user experience as easy as possible, wherever you work. This meant offering technical product details, product comparisons and sourcing information in local languages, with a geographically appropriate product portfolio.”
Product information for the Americas is available at molykote.com.
About MOLYKOTE® Specialty Lubricants
For more than 70 years, customers around the world have trusted the MOLYKOTE® brand for its performance and expertise to solve or prevent virtually any lubrication problem and save energy. Available through a worldwide network of distribution partners, MOLYKOTE® brand lubricants – which include anti-friction coatings, compounds, dispersions, greases, oils and fluids and pastes – serve the automotive and industrial markets /maintenance, repair and overhaul (MRO) . For more information about the MOLYKOTE® brand, visit molykote.com.
Follow MOLYKOTE® on Twitter: twitter.com/molykote
Follow MOLYKOTE® on LinkedIn: linkedin.com/showcase/molykotelubricants
About DuPont Electronics and Industry
DuPont Electronics & Industrial is a global supplier of new technologies and performance materials to the semiconductor, printed circuit board, display, digital and flexographic printing, healthcare, aerospace, industry and transport. From state-of-the-art technology centers around the world, teams of talented researchers and application experts work closely with customers, delivering technical solutions, products and services to enable next-generation technologies.
DuPont (NYSE: DD) is a global innovation leader with materials and technology solutions that help transform industries and everyday life. Our people apply diverse science and expertise to help customers advance their best ideas and deliver critical innovations in key markets such as electronics, transportation, construction, water, worker health and safety . For more information about the company, its businesses and its solutions, visit http://www.dupont.com. Investors can access the information included in the Investor Relations section of the website at investor.dupont.com.
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Fiona Paul Pinter, DuPont, +41 79 5713084, [email protected]