Zillow Captures More Real Estate Website Traffic Than Ever

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  • The latest website traffic data from ComScore shows that the Zillow Group network dominated with 83 million total users in April and now accounts for 64% of the online real estate market share.
  • The second most popular site, News Corp.’s Realtor.com, also claims a greater share of internet traffic with 40 million unique users in April, a 25% year-over-year increase.
  • Traffic drops after Realtor.com for the fourth and fifth most popular real estate websites, Redfin and Homes.com.

Zillow.com hit a new traffic record in April with 73.5 million unique users on desktops and mobile devices, a peak of 33% year-on-year and a net increase of 18 million people, according to the latest comScore ranking.

This growth brings the individual portal’s online real estate traffic market share to 57%, up from 48.8% a year ago.

The second most popular site behind Zillow.com, News Corp.’s Realtor.com, also claims a greater share of internet traffic with 39.7 million users in April, an 8% increase from month to month. ‘other – and perhaps more significantly, a 25 percent year-over-year jump.

Falling under the umbrella of the Zillow Group, Trulia attracted 33.4 million visitors – vying for this No.2 spot against realtor.com – up 13% year-on-year and just 1% since March.

With the combined data from Zillow.com and Trulia, the Zillow Group network dominated with 83 million total users in April, now accounting for 64% of all real estate web consumer traffic.

On the company’s first quarter earnings conference call, CEO Spencer Rascoff referred to increasing audience size for the Zillow Group as one of the network’s top four target growth areas. More than 166 million unique users came to the Zillow Group’s mobile apps and websites during the month of March, up 22% year-on-year, he said.

“Each of our consumer brands, including our biggest brands, is reaching or approaching record traffic levels and growing rapidly,” Rascoff added in the announcement.

Source: comScore and Zillow Group

Traffic drops for the fourth and fifth most popular real estate websites. Redfin has captured 12 million users (up 5% from March and representing 16% growth from last year).

While homes.com followed closely with 10 million visitors in April, a 5% annual increase, its growth is showing signs of slowing, with 3% fewer visitors month over month.

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